2023 Honda Certified Pre-Owned Campaign

From the uncertainties to the lack of guarantees, Honda knows the process of shopping for a used vehicle can be challenging. That’s why HondaTrue, Honda’s Certified Pre-Owned program, is here to deliver a better used car-buying experience.

This year’s HCPV campaign features edgy and thrilling running footage of Honda vehicles cruising through different environments, across three different spots to highlight the benefits each tier offers. The imagery is reinforced by dynamic supers and transitions, energetic music, and copy that speaks of how our consumers can adventure more and worry less, thanks to the unbeatable benefits HondaTrue provides.

In simpler words: when you shop HondaTrue you get more of what you love and less of what you don't.