HBO Max Paid Social

To promote the full slate of series, originals, blockbuster films, and documentaries on HBO Max, I helped in the development of social display ads designed to break through fast-scrolling feeds. Working with designers and media teams, I crafted performance-driven copy that balanced brand voice with clear conversion goals—whether the focus was awareness, tune-in, or subscriber growth.

From prestige dramas to buzzy premieres and gripping documentaries, each post required messaging that felt native to social while staying true to the title’s tone. The creative leaned into cultural moments, trending conversations, and audience behaviors to make sure our ads didn’t just show up—they resonated.

More importantly, the work proved it wasn’t just about stopping the scroll, it was about driving sign-ups.

Must-see stories deserve big visibility.