New 2023 Honda HR-V Campaign
With a revamped look, the all-new 2023 Honda HR-V has a striking glow. We wanted to leverage it to our target audience –Hispanics in the 24 to early 30 age range– as the perfect gateway vehicle from Honda, and as such, it can be qualified as an accessible, fun-to-drive, and stylish crossover.
Knowing that our audience is entering adulthood, our campaign titled “Unlock the Next Level of Your Life” focused on important milestones that they find in this stage of their lives. From getting that desired first job to making big financial decisions, at that point, life can feel like a video game. Fortunately, they can count on the HR-V to help them reach that next level.
To execute our campaign, we created TV spots, social media videos, and digital assets. The creative was heavily inspired by the tone and style of video games. In the TV commercial, our hero is driving the all-new HR-V through the streets and selects (like a video game character) the milestones relevant to him. All of this, with the grand purpose of motivating our audience to go after their dreams with determination.
