Theatrical-to-Streaming Campaign Creative

The biggest movies don’t just hit theaters. They land on HBO Max, too.

To spotlight new blockbusters and award-winners as they premier on the platform, we teamed up with Art Directors to create scroll-stopping Key Art and digital banners. The idea was simple: let the stars shine, but make sure each film had a voice that felt true to its story.

From the mind-bending horror of Sinners to the family-favorite world of Minecraft, no two titles were treated the same. We wrote tailored taglines that tapped into each film’s tone, stakes, and cultural buzz—making sure the messaging felt timely, relevant, and built for our audience.

The campaigns sparked strong engagement, drove new sign-ups, and led to noticeable bumps in viewership for featured titles. And the audience response made it clear: the creative didn’t just advertise the movies—it helped them show up in the moment.

Big-screen energy. Now streaming at home.