TXU Energy Evergreen Campaign

No matter how you use electricity, there’s a TXU Energy plan designed to help you save. That's why Texans love switching to TXU Energy in survey after survey. And in this project we worked with them to bring the joy of big energy savings to life in fun and unexpected ways. In their first-ever evergreen campaign, our spot called “We Have a Plan" features a family discovering how great it feels when there’s an energy plan for every possible kind of energy use. And let's just say that when it comes to savings for you, TXU will always say "Sounds like a plan!"